VIP aviation is embracing the power of CGI in jet brokerage and the aftermarket
London/Vancouver - July 16th 2024: Interactive 3D models are a proven e-commerce tactic that have been boosting sales and customer engagement in competitive industries for years. Now, through augmented reality specialists like Studio FIP, they are providing consumers with a compelling new experience as they navigate private jet options in the growing rental market, as well as improving the design concepts that win new business for interior retrofit providers.
Benchmarks across automotive & fashion where configuration/personalization plays a key role suggest that:
- Interactive 3D content delivers 40% higher sales conversions than traditional media
- 77% of customers prefer viewing products online in augmented reality
- 95% of shoppers prefer interactive 3D renderings over product videos/pictures
-Dynamic content holds page attention for 40% longer, maximizing opportunities to sell
Studio FIP has taken what it has learned through showcasing luxury real estate projects to breathe new life into jet interiors. The user experience enables customers to explore real detail, on their phone or in AR, from anywhere. In the brokerage world high quality aircraft imagery is hard to come by, and that impacts consumer transparency. Tech-savvy buyers want to know what they are getting before they commit, and they expect to be able to do so with the advanced UX they are already accustomed to seeing from other high-end industries.
Studio FIP makes immersive experiences that customers control, imparting a true sense of familiarity and spatial awareness that simply converts into more sales. Edward Lloyd, Founder of Studio FIP, divulges that using interactive 3D transforms the decision making process and enables VIP jet operators to upsell more effectively, “It’s like going for a test-fly without leaving the comfort of your home” he says. “Many high-net-worth individuals are happy to pay for a superior interior and they expect to get what they pay for. Those new to the executive jet experience want to be wowed, not disappointed by a tired and cramped layout. If they have seen inside, chosen their seat and know how their friends and family will enjoy the space – everyone is happy. We’ve modelled it all from Cessna Citation to Global Express, even Head of State 777s”
The same is true for showcasing what a new aircraft interior might look and feel like for a cabin refurbishment project. The level of “lived in” detail far surpasses what was possible before.
Studio FIP is a full scope visualization studio, specializing in digital design content for interior/exterior architects, property developers, marketing agencies, as well as the marine and aviation industries. We deliver world class CGI imagery, complex animations, dynamic 3D development mapping, and virtual reality experiences to generate hype for the unbuilt or true representations for the yet to be experienced.